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Embrace the power of curves with NO. 1 BY OX. Founded in 2017, our Danish label celebrate every curvy woman.

From timeless elegance to everyday charm, our collections celebrate body curves at every turn. With attention to detail and a passion for quality, we use the finest materials to craft designs that inspire.

Combining style and function with Scandinavian style, we envision crafting distinctive garments that celebrate the curvy form. Our mission is to revolutionize plus-size fashion, delivering premium styles that resonate with empowered women.

Designed with body inclusivity in mind, our signature styles will make you feel and look your best.

NO. 1 BY OX is represented by retailers all over Europe and can be found in numerous physical and online stores.


“Our styles beautifully accentuate your body’s natural grace”  - NO. 1 BY OX

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