Embrace the power of curves with NO. 1 BY OX. Founded in 2017, our Danish label celebrate every curvy woman.

From timeless elegance to everyday charm, our collections celebrate body curves at every turn. With attention to detail and a passion for quality, we use the finest materials to craft designs that inspire.

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Combining style and function with Scandinavian style, we envision crafting distinctive garments that celebrate the curvy form. Our mission is to revolutionize plus-size fashion, delivering premium styles that resonate with empowered women.

Designed with body inclusivity in mind, our signature styles will make you feel and look your best.

NO. 1 BY OX is represented by retailers all over Europe and can be found in numerous physical and online stores.

 

“Our styles beautifully accentuate your body’s natural grace”  - NO. 1 BY OX